About the brand:
Le Kitchen is a restaurant in French Guiana with a hybrid concept, offering two contrasting services. During lunchtime, it operates as a counter service allowing customers to create customizable bowls with various bases, proteins, and sides.
The dinner service transforms the atmosphere into a refined dining experience, providing table service and a more upscale menu complemented by cocktails and occasional musical entertainment. The dinner experience focuses on couple and mainly groups of friends that want to spend a quality time together, so it's a place where people get together and appreciate a nice food with a great company.
Le Kitchen is a restaurant in French Guiana with a hybrid concept, offering two contrasting services. During lunchtime, it operates as a counter service allowing customers to create customizable bowls with various bases, proteins, and sides.
The dinner service transforms the atmosphere into a refined dining experience, providing table service and a more upscale menu complemented by cocktails and occasional musical entertainment. The dinner experience focuses on couple and mainly groups of friends that want to spend a quality time together, so it's a place where people get together and appreciate a nice food with a great company.
The challenge:
How can we show our personality?
How to revamp a brand while preserving some of its elements?
How can we build a visual universe that has a balanced blend of friendliness, professionalism, modernity and simplicity?
How can we show the 2 different aspects of the business, the lunch and the dinner concept?
Le Kitchen embodies a personality that is a balanced blend of friendliness, professionalism, modernity, and reliability. It aims to be approachable yet serious, catering to different customer needs while maintaining a consistent commitment to quality and service.
