White-label design, from the designer's side
Most articles about white-label design are written by companies that sell design by the month. This one is written by a designer who works this way.
Notes on white-label design
Practical notes for agency owners and creative directors who work with outside designers, or are thinking about it.
I work white-label for agencies myself, so these come from real projects and real questions.
Signs it's time to stop designing everything yourself
Most studio owners don't decide to get help. They realize it at 11pm, redoing a file that was due this morning. Here's how to see it coming a bit earlier.
High standards, without the burnout
High standards are why clients come back. They're also why so many studio owners burn out. The problem isn't the standard, it's where it lives.
What to hand over first, and what to keep
You've decided you need help. Now the tricky part: what do you actually give away? Start with the wrong thing and you'll think “I could have done it faster myself.”
How to outsource a brand identity and still own it
Branding is the project agencies are most nervous to hand over, and for good reason. Here's how to outsource it without losing control of the result.
What to ask a white-label designer before you say yes
You're about to hand a client's brand to someone you've never worked with. A portfolio shows taste. These questions show how the person actually works.
Need an extra designer on your team?
Tell me about your agency and the kind of projects you have coming up. Even if there's nothing ready yet, I'm happy to say hi.
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