Styling Kindness

Styling Kindness is a plataform that wants to connect brands with people with desabilities.
They seek to partner with sustainable fashion brands who create equal opportunities for people with disabilities to enjoy the same types of fashion as non-disabled people. Collab with major retailers on adaptable clothing items for people with disabilities.

We all have our uniqueness.
We have to embrace our perfect imperfections.
The visual identity seeks to celebrate the diversity of women’sshapes and sizes.
Each letter and element is different in order to convey the inclusiveness, warmness, and inviting atmosphere.
We all are different and that’s what makes us special!

Styling Kindness is:
Inviting
Inclusive
Warm
Accessible
Classic

Styling Kindness IS NOT:
Serious
High End
Intimidating

Brand values
Inclusiveness
Encouragement
Accessibility
Fun

Brand purpose
To engage self-confidence and bond community through style that’s accessible to all.

Color palette
The chosen colors add a warm, welcoming,
classic, inviting & chic-looking atmosphere
that connect directly with the target audience.