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Solena é uma empresa de gestão de obras de Porto Alegre/RS.
DESAFIO
Criar uma marca que se diferencie das outras do mercado do mesmo segmento. Sair do padrão engessado e pesado da engenharia. Desenvolver uma identidade visual mais suave, moderna, minimalista, leve e descolada.
CHALLENGE
Create a brand that differentiates itself from competitors and other company’s from the same segment.
Develop a softer, modern, minimalist, light and friendly visual identity.
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As cores escolhidas trazem leveza, suavidade, nobreza e diferenciação.
O laranja acastanhado traz aconchego e conforto; já o azul escuro promove equilíbrio, leveza, bem-estar e serenidade;
o bege traz constraste e faz a junção das cores ser ainda mais harmônica e agradável.
The chosen colors bring lightness, softness, nobility and differentiation.
The brownish orange brings warmth and comfort; dark blue promotes balance, lightness, well-being and serenity;
beige brings contrast and makes the combination of colors even more harmonious and pleasant.
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3 elementos principais fazem da comunicação visual da Solena, trazendo mais personalidade, alegria e flexibilidade para a marca, complementando a identidade visual e possibilitando inúmeras comunicações diferentes.
Círculo - conexão, colaboração, envolvimento
Olho - visão, conhecimento, experiência
Porta - lar, novas possibilidades, obra, projeto
Solena's visual communication has 3 main elements that bring more personality, joy and flexibility to the brand, complementing the visual identity and enabling numerous different compositions.
Circle - connection, collaboration, involvement
Eye - vision, knowledge, experience
Door - home, new possibilities, project
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